20XX.09-20XX.06 XX大学 广告传媒(本科) 主修课程:传播学概论、广告学概论、广告策划与创意、广告史、广告文案写作、广告经营与管理学、广告媒体研究、广告摄像与摄影、实用美术与广告设计、电脑图文设计、视频后期软件PR、AE、影视制作、栏目包装、3D动画设计、视频处理等等。
二、探究新知一、空间中点、直线和平面的向量表示1.点的位置向量在空间中,我们取一定点O作为基点,那么空间中任意一点P就可以用向量(OP) ?来表示.我们把向量(OP) ?称为点P的位置向量.如图.2.空间直线的向量表示式如图①,a是直线l的方向向量,在直线l上取(AB) ?=a,设P是直线l上的任意一点,则点P在直线l上的充要条件是存在实数t,使得(AP) ?=ta,即(AP) ?=t(AB) ?.如图②,取定空间中的任意一点O,可以得到点P在直线l上的充要条件是存在实数t,使(OP) ?=(OA) ?+ta, ①或(OP) ?=(OA) ?+t(AB) ?. ②①式和②式都称为空间直线的向量表示式.由此可知,空间任意直线由直线上一点及直线的方向向量唯一确定.1.下列说法中正确的是( )A.直线的方向向量是唯一的B.与一个平面的法向量共线的非零向量都是该平面的法向量C.直线的方向向量有两个D.平面的法向量是唯一的答案:B 解析:由平面法向量的定义可知,B项正确.
巴金在十年浩劫中的大致经历:放弃包弟并没有换得保全一家人,1968年8月,巴金被关进牛棚改造,随后经受了大字报、挂牌游街等形式的批斗。1970年,到农村改造,掏大粪、喂猪、背稻草、种地……1972年,妻子萧珊在饱受精神折磨后患上癌症,病逝。巴金的儿子在劳动改造的过程中也饱受精神和肉体上的折磨,性格变得内向抑郁,疾病缠身。此时,巴金69岁。巴金曾在《病中》一文写道:“当姚文元拿着棒子的时候,我给关在牛棚里除了唯唯诺诺之外,敢于做过什么事情?十年间我不过是一条含着眼泪等人宰割的牛。”小结:(幻灯片12)社会是病态的社会,政治是高压的政治,人性是扭曲的人性。十年文革,十年浩劫,给多少人留下了累累不可弥合的精神创伤。即使一条小狗,也可能摆脱不了“文革”无情的迫害,比如包弟,比如艺术家邻居的小狗。
思考:结合资料,看看“广钢”的搬迁还考虑到什么因素?主要从谁的角度去考虑?展示资料:广钢建于1958年,由于城市化进程的加快,原来地处偏僻的广钢一带现已成闹市,广钢因此给周边带来了许多不便,并屡被投诉,投诉的主要内容是烟气、粉尘超标。近日,《珠三角环境保护规划纲要(草案)》(以下简称《纲要》)正式提交省人大常委会审议,按照《纲要》要求,2010年前,广东省将关、停、并、转、迁位于城市中心区高能耗、重污染的工业企业。学生讨论:环保要素、政策要素……从市民、政府等社会角度去考虑板书:2、环保要素 3、政策的变化小结:影响工业区位选择的因素很多,不同的工业区位选择要考虑的主导因素可能是一个或几个,应因地制宜,具体分析。并且影响区位选择的因素随着社会的发展而变化;社会、环境需要对工业区位也有一定的影响力。所以工业区位选择是复杂的,应综合考虑各种因素,以取得最大的经济、社会、环境综合效益。学生活动:计算机模拟工业选址,看谁是最英明的决策者(通过实践应用让学生感受到工业的区位选择应综合考虑)
⑴ 原料、燃料对工业区位的影响逐渐减弱,市场对工业区位的影响逐渐加强; ⑵交通运输条件对工业具有很大的吸引力,在沿海沿江港口、铁路枢纽、高速公路沿线形成工业区;⑶信息通信网络的通达性作为工业区位的重要性越来越突出;⑷工业对劳动力技能的要求逐渐增强。再次显示上表最后一项“各因素的发展变化”。由工业生产的一般过程中可以知道,工厂产出产品的同时,也产出废气、废水、废渣。这些废弃物排入环境,会造成环境污染,危害人们的身体健康。随着人们环境意识的增强,环境质量已成为重要的区位因素。在工厂的区位选择时,应以不污染当地环境为佳,进行合理选择。读课本61页图4.6污染严重工业的区位选择,思考以下问题:1、严重污染空气的工厂布局时应考虑那些因素?2、严重污染水源的工厂布局时应考虑那些因素?3、对环境质量要求高的工厂布局时应考虑那些因素?教师解析:对这一部分知识需要强记。讲解要注意盛行风向,需结合必修一气候一节将难点突破,可分中国大部分地区、西欧、印度半岛等不同区域进行讲解以加深印象。
◇本框题小结:◇3个体现:即人民代表大会制度是我国的根本政治制度的3个体现(1)、人民代表大会制度决定着国家的其他各种具体制度;(2)、人民代表大会制度是中国人民当家作主的最高形式和重要途径;(3)、人民代表大会制度是中国社会主义政治文明的重要制度载体。◇3个表现:即民主集中制确保国家权力协调高效的表现:(1)、从人民代表大会和人民的关系来看①各级人民代表受选民和原选举单位的监督,选民或选举单位有权罢免自己选举出的代表;②各级人民代表大会代表人民统一行使国家权力(2)、从人民代表大会与其他国家机关的关系来看①其他国家机关都由人民代表大会产生,对它负责、受它监督;②在人民代表大会统一行使国家权力的前提下,其他国家机关依照法定分工依法行使各自的职权。(3)、从中央和地方的关系来看①地方必须服从中央;②在保证中央统一领导的同时,必须考虑地方特殊利益,充分发挥地方的主动性和积极性。
2022.01~2022.08 XXX软件有限公司 新媒体运营l 新媒体营销:负责构思并且制定品牌每季度、月度营销方案。对营销方案执行。l 品牌营销:配合品牌推广资源,合作资源,扩大内容影响力,配合产品运营的日常工作。l 内容运营:负责新媒体的内容发布、粉丝互动、话题制造、活动执行。快速响应市面热点事件,对微博、微信账号的关注度及内容效果。负责企业画册、季刊、第三方刊物等内容撰写与更新。l 数据分析:负责用户数据的分析,为运营提供数据支持。通过后台反映的用户数据,分析用户的浏览喜好、浏览时间、对运营策略作出调整。通过分析活动与渠道数据,对活动与渠道进行优化。
要求:1、幼儿在探索和实践活动中,逐渐掌握投掷的基本方法。2、通过活动,培养幼儿勇于克服困难的精神,体验成功的快乐。准备:纸飞机、塑料圈若干等。重点:投掷的方法------手臂弯曲在肩上,两脚前后分开放,身体后仰,用力蹬地投向前方。流程:活动身体------分散探索------集体游戏------放松活动一、活动身体:1、队列训练2、准备操练习:运动模仿操
方法点拨教师:有的同学叙述事实论据时,不突出重点和精华,不注意取舍,水分太多,有许多的叙述描写,有时还有详细的故事情节,文章几乎成了记叙文,使文章的论点无法得到充分的证明,这是写议论文的大忌。那么:议论文中的记叙有哪些特点?同学各抒己见。投影显示:1.议论中的记叙不是单纯的写人记事,记叙文字是为议论服务的,其目的是为作者所阐明的道理提供事实依据。所以,在记叙时要求简洁、概括,舍弃其中的细节,仅仅交代清楚事件或者人物的概貌即可,一般不在各种描写手段上下功夫,只要把能证明观点的那个部分、侧面交代清楚就行了。2.议论文中的记叙性文字不得超过总字数的1/3,否则视为文体不当。能力提升一、教师:了解了议论文中的记叙的特点,接下来我们看看今天的话题:“爱的奉献”,你想从哪个角度立论?有哪些素材?
教学目标:1、了解文学作品解读的个性化及其原因。2、探讨个性化解读遵循的基本原则,合理解读文学作品。教学重点:引导学生关注文学现象,培养他们对文学作品理解的多重思维能力。教学难点:把握个性化的度。避免偏激的理解、过度的张扬所谓个性,严重歪曲文学作品。教学方法:导读、计论、合作探究。教学时间:一课时教学过程:一、创设情境、揭题导入:记得有这样一个故事:一个小孩在四岁就能背《登鹳雀楼》,可平时只有在大人的要求下,他才背出来。直到六岁的某一天,他父母带他去旅游,在他登陆上山顶时,竟然随口背出:“欲穷千里目,更上一层楼”来。这说明了什么?……(讨论)文学作品解读的个性化。二、探讨个性化解读的原因1、读者的差异导致解读的个性化A、同一作品,阅读的时间不同,解读不同。如上面的例子。如《从百草园到三味书屋》和《风筝》主题的多元化理解。“温故知新”,名作重读,不但有趣,而且有益。B、同一作品,不同读者,解读不同。
1、变换角度,多向思维(多向思维要求思维能针对问题,从不同角度,用多种方法去思考问题。对于作文而言,就是要使学生学会对同一问题,同一素材,同一题目,同一体裁的不同进行区分。)请学生从这则材料中分析出几个角度,准备课堂交流:19世纪法国著名科幻小说家儒勒?凡尔纳,一生写了104部科幻小说。当初他的第一部科幻小说《气球上的星期五》接连被15家出版社退回。他当时既痛苦又气愤,打算将稿子付之一炬。他妻子夺过书稿,给他以鼓励。于是他尝试着走进第16家出版社。经理赫哲尔阅读后,当即表示同意出版,还与儒勒?凡尔纳签订了为期20年的写作出版合同。这则材料叙述时没有一定的中心,属于开发性材料,分析材料中人物、人物关系、故事的不同侧面,可以从不同角度得出结论:
论证方法之引证法如何用好引证法:1.所引用的名言警句等针对性要强。每句名言都产生于特定的背景,都应用于特定的交际目的,即使谈同一个问题,也有不少名言可供选取。2.要简洁,不宜过多。议论是在发表自己的见解而不是在介绍他人的见解。引用他人的话,目的是为了让读者更加信服自己的话。3.要注意直接引用和间接引用的区别。直接引用务求文字、甚至标点均准确无误;间接引用只须述其大意,但要注意人称的转换。论证方法之喻证法喻证法是用设喻来论证论点的方法。在议论文中,设喻可以使论点更易懂、更风趣、更容易获得读者的认同。喻证法能化抽象为具体、化艰深为浅显、化枯燥为生动。论证方法之喻证法如何用好喻证法:1.以小见大,就近取譬。要精选生活中细小的、人们熟悉的事物做为设喻的喻体。2.喻体不求形似,只求神似。做为喻证的喻体与做为比喻的喻体不同。比喻的喻体是为了强调特征,描绘事物,侧重形似,以形比形;而喻证的喻体是为了阐发观点,以正视听,力求神似,以义取形。
1.直线2x+y+8=0和直线x+y-1=0的交点坐标是( )A.(-9,-10) B.(-9,10) C.(9,10) D.(9,-10)解析:解方程组{■(2x+y+8=0"," @x+y"-" 1=0"," )┤得{■(x="-" 9"," @y=10"," )┤即交点坐标是(-9,10).答案:B 2.直线2x+3y-k=0和直线x-ky+12=0的交点在x轴上,则k的值为( )A.-24 B.24 C.6 D.± 6解析:∵直线2x+3y-k=0和直线x-ky+12=0的交点在x轴上,可设交点坐标为(a,0),∴{■(2a"-" k=0"," @a+12=0"," )┤解得{■(a="-" 12"," @k="-" 24"," )┤故选A.答案:A 3.已知直线l1:ax+y-6=0与l2:x+(a-2)y+a-1=0相交于点P,若l1⊥l2,则点P的坐标为 . 解析:∵直线l1:ax+y-6=0与l2:x+(a-2)y+a-1=0相交于点P,且l1⊥l2,∴a×1+1×(a-2)=0,解得a=1,联立方程{■(x+y"-" 6=0"," @x"-" y=0"," )┤易得x=3,y=3,∴点P的坐标为(3,3).答案:(3,3) 4.求证:不论m为何值,直线(m-1)x+(2m-1)y=m-5都通过一定点. 证明:将原方程按m的降幂排列,整理得(x+2y-1)m-(x+y-5)=0,此式对于m的任意实数值都成立,根据恒等式的要求,m的一次项系数与常数项均等于零,故有{■(x+2y"-" 1=0"," @x+y"-" 5=0"," )┤解得{■(x=9"," @y="-" 4"." )┤
(1)几何法它是利用图形的几何性质,如圆的性质等,直接求出圆的圆心和半径,代入圆的标准方程,从而得到圆的标准方程.(2)待定系数法由三个独立条件得到三个方程,解方程组以得到圆的标准方程中三个参数,从而确定圆的标准方程.它是求圆的方程最常用的方法,一般步骤是:①设——设所求圆的方程为(x-a)2+(y-b)2=r2;②列——由已知条件,建立关于a,b,r的方程组;③解——解方程组,求出a,b,r;④代——将a,b,r代入所设方程,得所求圆的方程.跟踪训练1.已知△ABC的三个顶点坐标分别为A(0,5),B(1,-2),C(-3,-4),求该三角形的外接圆的方程.[解] 法一:设所求圆的标准方程为(x-a)2+(y-b)2=r2.因为A(0,5),B(1,-2),C(-3,-4)都在圆上,所以它们的坐标都满足圆的标准方程,于是有?0-a?2+?5-b?2=r2,?1-a?2+?-2-b?2=r2,?-3-a?2+?-4-b?2=r2.解得a=-3,b=1,r=5.故所求圆的标准方程是(x+3)2+(y-1)2=25.
2022.09 ~ 至今 XXX软件有限公司 新媒体运营l 新媒体运营:负责新媒体渠道的搭建与日常运营,完成服务号的规划与排期,分析大学生的喜好内容方向,对每次的推送数据进行汇总和分析,不断更新推送模型。并定期策划活动,使用裂变工具增粉。l 渠道运营:负责校园运营渠道的搭建(考核覆盖校园数以及微信群数量),完成前期搜集校园KOL人选,达成合作意向,以 KOL 为中心,覆盖该 KOL 所在学校的学生群体,组成全国KOL阵营和校园大使团队。后期负责制定园 KOL 考核&激励制度,进行业务培训,主导校园渠道的日常运作与管理。l 新媒体运营:负责公司互联网新媒体平台:微信、微博、社区、论坛贴吧等的日常运营及推广工作,独立完成微信公众号的运营,策划与提供优质、有高度传播性的内容。
1. 表示时间。Hearing these stories, I’m skeptical about the place. = When I heard these stories. . . 2. 表示原因。Not knowing his address, I can’t send this book to him. = Because/Since/As I don’t know his address. . . 3. 表示结果。His father died, leaving him a lot of money. =. . . and left him a lot of money4. 表示条件。Going straight down the road, you will find the department store. = If you go straight down the road. . . 5. 表示让步。Being tired, they went on working. =Although they were tired. . . 6. 表示行为方式、伴随情况或补充说明。He lay on the grass, staring at the sky for a long time. =. . . and stared at the sky for a long time注意:非谓语动词作状语时, 如所提供的动词不能和句子中的主语保持一致, 动词-ing形式必须有自己的逻辑主语, 通常由名词或代词来担任, 这就是独立主格结构。The last bus having gone, we had to walk home. (having gone的逻辑主语是the last bus, 而不是we)Weather permitting, the football match will be played on Friday. (permitting的逻辑主语是time, 而不是the football match)Step 7 Practice1. ________(study) hard, you are sure to get first prize. 2. People use plastic in their daily life, _______(leave) large amounts of waste. 3. ________(work) hard at your lessons, you are to succeed. 4. The old man, ____________(work) abroad for twenty years, is on the way back to his motherland. 5. ______________(finish) his homework, he was playing on the playground. Answers: 1. Studying 2. leaving 3. Working 4.having worked 5. Having finishedStep 8 HomeworkFinish the homework on Page 22.
Example:One day, a poor boy who was trying to pay his way through school by sending newspapers door to door found that he only had one dime(一角)left. He was so hungry that he decided to beg for a meal at the next house.However, he lost his nerve when a lovely young woman opened the door. Instead of a meal he asked for a drink of water. She thought he looked hungry so she brought him a large glass of milk. He drank it slowly, and then asked, “How much do I owe you?” “You don’t owe me anything,” she replied, “Mother has taught me never to accept pay for a kindness.” “Then I thank you from the bottom of my heart.” With these words, Howard Kelly left that house.Years later the woman became badly ill and was finally sent to the hospital in a big city. Dr. Howard Kelly, now famous, was called in. When he heard the name of the town she came from, a strange light filled his eyes. Dressed in his doctor’s clothes, Dr. Kelly went into her room and recognized her at once. From that day on, he gave special attention to her, and decided to do his best to save her life.At last the woman was saved. Dr. Kelly asked the business office to pass the final bill to him. He looked at it and then wrote something on the side. The bill was sent to the woman’s room. She was afraid to open it because she was sure that it would take the rest of her life to pay for it off. Finally she looked, and the note on the side of the bill caught her attention. She read these words: “Paid in full with a glass of milk, Dr. Howard Kelly.” Tear of joy flooded her eyes.
The topic of this part is “Learn to make choices in life”.The Listening & Speaking & Talking part aims at the moral dilemmas, and this part is about making choices in life. The heroin is Lin Qiaozhi, a famous medical scientist, made a great contribution to our country’s medical care. Most importantly, her life experience can inspire our students whether in studying or the development of career. she had moral dilemmas and life choices, which are similar to the students who will step into society. Besides, Lin has quite good virtues like kindness, self-improvement, insistence, job-loving , generosity and responsibility, which is worth being learned.Concretely, this article is a biography about Lin Qiaozhi. The article tells her whole life according the timeline, among which the life choices is emphasized. For example, whether married or chased her dream, returned home or stayed abroad, family or public, her choices all reflected her faith, spirit, responsibility and devotion.1. Fast reading to get the detailed information about Lin Qiaozhi; careful reading to do the deductive information.2. Learn the reading skills--deductive judgement according the context.3. Study the structure features and language features. 4. Communicate about Lin’s life choices and reflect their own life choices.1. Learn the reading skills--deductive judgement according the context.2. Study the structure features and language features.3. Communicate about Lin’s life choices and reflect their own life choices.Step 1 Lead in---Small talkWhat are some important life choices?Importance choices: university study, jobs and marriage partners. Because they can determine our future.
1. 这个寓言是一个关于一位国王古寓言。 The fable is an old fable about a king.2.作者用这个故事让读者对于社区的问题负有个人责任的必要印象深刻。The author used the story to impress upon readers with the need to take personal responsibility for problems in the community.3. 这个故事十分成功的实现了它的目的。The story was quite successful in achieving its purpose.Step 7 WritingPlease write a review of the story according the outline above.The fable is an old fable about a king who thought his people are lazy, so he put a large stone in the middle of the road and hides and waited to see if anyone will try to move it.The author used this story to impress upon readers with the need to take personal responsibility for problems in the community. The story was quite successful in achieving its purpose, and I liked it because it had a clear moral.However, while the moral of the story is clear, the actions of the king seemed pointless to me, because none of the characters in the story learnt anything. For this reason, I think there are better stories that can be used to impress upon people with the need for personal responsibility.Step 8 Pair workExchange drafts with a partner. Use this checklist to help your partner revise his/her draft.1. Does the writer give a short description of the story ?2. Does the description include the most important details of the story ?3. Does the writer give his or her opinion about the character or their actions ?4. Is the review well-organised ? 5. Does the writer use the -ing form as the adverbial correctly in the writing ?6. Are there any grammar, spelling, or punctuation errors ?Step 9 HomeworkPut up your revised draft in the classroom or read it to your class.
Step 5: After learning the text, discuss with your peers about the following questions:1.John Snow believed Idea 2 was right. How did he finally prove it?2. Do you think John Snow would have solved this problem without the map?3. Cholera is a 19th century disease. What disease do you think is similar to cholera today?SARS and Covid-19 because they are both deadly and fatally infectious, have an unknown cause and need serious public health care to solve them urgently.keys:1. John Snow finally proved his idea because he found an outbreak that was clearly related to cholera, collected information and was able to tie cases outside the area to the polluted water.2. No. The map helped John Snow organize his ideas. He was able to identify those households that had had many deaths and check their water-drinking habits. He identified those houses that had had no deaths and surveyed their drinking habits. The evidence clearly pointed to the polluted water being the cause.3. SARS and Covid-19 because they are both deadly and fatally infectious, have an unknown cause and need serious public health care to solve them urgently.Step 6: Consolidate what you have learned by filling in the blanks:John Snow was a well-known _1___ in London in the _2__ century. He wanted to find the _3_____ of cholera in order to help people ___4_____ it. In 1854 when a cholera __5__ London, he began to gather information. He ___6__ on a map ___7___ all the dead people had lived and he found that many people who had ___8____ (drink) the dirty water from the __9____ died. So he decided that the polluted water ___10____ cholera. He suggested that the ___11__ of all water supplies should be _12______ and new methods of dealing with ____13___ water be found. Finally, “King Cholera” was __14_____.Keys: 1. doctor 2. 19th 3.cause 4.infected with 5.hit 6.marked 7.where 8.drunk 9.pump 10.carried 11.source 12.examined 13.polluted 14.defeatedHomework: Retell the text after class and preview its language points
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