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关于市场营销学习心得体会与收获优选八篇
学了市场营销使我了解到市场营销作为一门艺术和科学有基悠久的历史和特殊的历史作用和意义。在商品和市场产生的同时市场营销手段也就运而生，在不断促进市场经济发展的同时自己也得到了长足的发展，市场营销现已成为一门独立的学科。曾经以为市场营销摇不可及，在我的印象中是那么的抽象，但是经过学习我意识到营销已影响到社会市场生活的每一个角落、每一个时段、每一个元素。例如说，我们去超市购物，去商店，去逛街都能遇到它，市场营销出现在我们生活的每一个角落。
新人教版高中英语选修2Unit 4 Reading and thinking教学设计
【词汇精讲】highlight n.最好或最精彩的部分 vt.突出;强调;使醒目One of the highlights of the trip was seeing the Taj Mahal.这次旅行的亮点之一是参观泰姬陵。Your resume should highlight your skills and achievements.你的简历应该突出你的技能和成就。The report highlights the major problems facing society today.报告强调了当今社会所面临的主要问题。I’ve highlighted the important passages in yellow.我用黄色标出了重要段落。7.Edmonton is freezing cold in winter,with daily temperatures averaging -10 ℃.埃德蒙顿冬季寒冷,日平均气温为-10°C。【词汇精讲】freezing adj.极冷的;冰冻的Leave a basin of water outside in freezing weather.在冰冻的天气里,放一盆水在室外。It’s freezing cold outside so wear a warm coat.外面超冷的,所以穿一个暖和一点的外套吧。8.It was not until 9:30 a.m.that they finally reached the capital of Ontario,Toronto.直到上午9时30分,他们才终于到达多伦多的首府安大略省。【句式剖析】本句是一个强调句,强调的是句子的时间状语until 9:30。含有not...until...的句子的强调句为It is not until...that...,that后面的句子要用肯定形式。It was not until then that I suddenly realized nobody was happier than I was.直到那时我才突然意识到没有人比我更幸福了。
新人教版高中英语选修2Unit 3 Learning about Language教学设计
1. We'll need ten months at least to have the restaurant decorated.2.Some traditional Chinese dishes from before the Ming Dynasty are still popular today.3.My grandpa's breakfast mainly includes whole grain biscuits and a glass of milk.4.People in this area would eat nearly a kilo of cheese per week.5. We enjoyed a special dinner in a fancy restaurant where the waiters all wore attractive suits.6. He prefers this brand of coffee which, as he said, has an unusually good flavor.Key:1. at a minimum 2. prior to3. consist of4. consume5. elegant6. exceptionalStep 5：Familiarize yourself with some food idioms by matching the meaning on the right with the colored words on the left.1.Public concern for the health of farm animals has mushroomed in the UK2.Anderson may be young but he's certainly rolling to doing dough!3.George is a popular lecturer. He often peppers his speech with jokes.4.As the person to bring home the bacon, he needs to find a stable job.5 He is often regarded as a ham actor for his over emphasized facial expressions. The media reported that these companies had treated pollution as a hot potato. 6.The media reported that these companies had treated pollution as a hot potato.7.Don't worry about the test tomorrow. It's going to be a piece of cake!8. It's best to fold the swimming ring when it is as flat as a pancake.A. completely flatB. something that is very easy to do C.an issue that is hard to deal withD.to include large numbers of somethingE.to earn on e's living to support a familyF. wealthyG.to rapidly increase in numberH. an actor who performs badly, especially by over emphasizing emotions
新人教版高中英语选修2Unit 2 Learning about Language教学设计
The activity theme of this section is to design various activities around the key words in the first text. Therefore, the activities require students to pay attention to the spelling of words. On the other hand, let students grasp the meaning of words more accurately through sentences and short texts. This kind of teaching design also helps to improve the ability of using English thinking.1. Cultivating students' ability to use word formation to induce and memorize vocabulary, and the ability to use lexical chunks to express meaning.2. Guide the students to think independently and use the correct form of words to complete sentences3. Cultivate students' habit of using lexical chunks to express language completely, guide students to draw words in sentences quickly, pay attention to word collocation, so as to accumulate more authentic expressions4. Instruct students to create sentences with the chunks.1. Enable students to use the language points in the real situation or specific contexts flexibly and appropriately.2. Guiding the Ss to use unit topic words and the sentence patterns in a richer context.Step1: Think of a word that best fits each definition.1. to remember sth2.to accept, admit, or recognize sth or the truth/existence of sth3. the process of changing sth or yourself to suit a new situation4 .to make sb feel less worried or unhappy5. a strong desire to achieve sth
新人教版高中英语选修2Unit 5 Reading for writing教学设计
你校英语报计划出版一期急救常识专刊,现面向全校学生公开征集稿件,你有意参加。请你根据下面提示内容,用英语写一篇短文,介绍在车祸现场对伤者进行急救的方法和步骤。1.确保现场的安全;2.询问伤者,确保其呼吸正常;3.检查伤口,如流血则应采取止血措施;4.如需急救,确保其处于康复位置。注意:1.词数80左右;2.可以适当增加细节,以使行文连贯。参考词汇:康复位置 recovery positionAs we all know, having a knowledge of first aid can make a great difference in our daily life. If a traffic accident happens and someone is injured, the following steps can be used to treat the injured.In the first place, we should make sure that the accident scene is safe so that we won’t get hurt. We should ask the injured person if he is OK, and see if he is breathing. What’s more, we should check for cuts and wounds. If he is bleeding badly, it is vital that we should try to stop the bleeding by applying pressure to the injury. This is because if a person loses too much blood, he may die. If necessary, take the injured person to the hospital as soon as possible.Do remember: when giving first aid, please be sure to place the person in a recovery position.
新人教版高中英语选修2Unit 2 Reading and thinking教学设计
Her tutor told her to acknowledge __________ other people had said if she cited their ideas, and advised her _______（read） lots of information in order to form __________wise opinion of her own.Now halfway __________ her exchange year, Xie Lei felt much more at home in the UK. She said __________ (engage) in British culture had helped and that she had been__________ (involve) in social activities. She also said while learning about business, she was acting as a cultural messenger __________（build） a bridge between the two countries. keys:Xie Lei, a 19yearold Chinese student, said goodbye to her family and friends in China and boarded (board) a plane for London six months ago in order to get a business qualification. She was ambitious(ambition) to set up a business after graduation. It was the first time that she had left (leave) home.At first, Xie Lei had to adapt to life in a different country. She chose to live with a host family, who can help with her adaptation (adapt) to the new culture. When she missed home, she felt comforted (comfort) to have a second family. Also Xie Lei had to satisfy academic requirements. Her tutor told her to acknowledge what other people had said if she cited their ideas, and advised her to read lots of information in order to form a wise opinion of her own.Now halfway through her exchange year, Xie Lei felt much more at home in the UK. She said engaging (engage) in British culture had helped and that she had been involved (involve) in social activities. She also said while learning about business, she was acting as a cultural messenger building a bridge between the two countries.
新人教版高中英语选修2Unit 3 Reading for writing教学设计
The theme of this part is to write an article about healthy diet. Through reading and writing activities, students can accumulate knowledge about healthy diet, deepen their understanding of the theme of healthy diet, and reflect on their own eating habits. This text describes the basic principles of healthy diet. The author uses data analysis, definition, comparison, examples and other methods. It also provides a demonstration of the use of conjunctions, which provides important information reference for students to complete the next collaborative task, writing skills, vivid language materials and expressions.1. Teach Ss to learn and skillfully use the new words learned from the text.2. Develop students’ ability to understand, extract and summarize information.3. Guide students to understand the theme of healthy diet and reflect on their own eating habits.4. To guide students to analyze and understand the reading discourse from the aspects of theme content, writing structure, language expression, etc., 5. Enable Ss to write in combination with relevant topics and opinions, and to talk about their eating habits.1. Guide students to analyze and understand the reading discourse from the aspects of theme content, writing structure, language expression, etc.2. Enable them to write in combination with relevant topics and opinions, and to talk about their eating habits.3. Guide the students to use the cohesive words correctly, strengthen the textual cohesion, and make the expression fluent and the thinking clear.Step1: Warming upbrainstorm some healthy eating habits.1.Eat slowly.2.Don’t eat too much fat or sugar.3.Eat healthy food.4.Have a balanced diet.Step2: Read the passage and then sum up the main idea of each paragraph.
新人教版高中英语选修2Unit 2 Reading for writing教学设计
The theme of this section is to express people's views on studying abroad. With the continuous development of Chinese economic construction, especially the general improvement of people's living standards, the number of Chinese students studying abroad at their own expense is on the rise. Many students and parents turn their attention to the world and regard studying abroad as an effective way to improve their quality, broaden their horizons and master the world's advanced scientific knowledge, which is very important for the fever of going abroad. Studying abroad is also an important decision made by a family for their children. Therefore, it is of great social significance to discuss this issue. The theme of this section is the column discussion in the newspaper: the advantages and disadvantages of studying abroad. The discourse is about two parents' contribution letters on this issue. They respectively express their own positions. One thinks that the disadvantages outweigh the advantages, and the other thinks that the advantages outweigh the disadvantages. The two parents' arguments are well founded and logical. It is worth noting that the two authors do not express their views on studying abroad from an individual point of view, but from a national or even global point of view. These two articles have the characteristics of both letters and argumentative essays1.Guide the students to read these two articles, and understand the author's point of view and argument ideas2.Help the students to summarize the structure and writing methods of argumentative writing, and guides students to correctly understand the advantages and disadvantages of studying abroad3.Cultivate students' ability to analyze problems objectively, comprehensively and deeply
新人教版高中英语选修2Unit 2 Using langauge-Listening教学设计
? B: Absolutely! Getting involved with Chinese cultural activities there definitely helped a lot. I got to practice my Chinese on a daily basis, and I could learn how native Chinese speakers spoke.? A: What do you feel is your biggest achievement?? B: Learning Chinese characters! I have learnt about 1,500 so far. When I first started, I didn't think it was even going to be possible to learn so many, but now I find that I can read signs, menus, and even some easy newspaper articles.? A: What are you most keen on?? B: I've really become keen on learning more about the Chinese culture, in particular Chinese calligraphy. As I have learnt Chinese characters, I have developed a great appreciation for their meaning. I want to explore Chinese characters by learning how to write them in a more beautiful way. ? A: Finally, what do you want to say to anyone interested in learning Chinese?? I have really become keen on learning more about the Chinese culture, in particular Chinese Calligraphy. As I have learnt Chinese character, I have developed a great appreciation for their meaning. I want to explore Chinese characters by learning how to write them in a more beautiful way.? A: Finally, what do you want to say to anyone interested in learning Chinese?? B: I'd say, give it a shot! While some aspects may be difficult, it is quite rewarding and you will be happy that you tried.? A: Thanks for your time. ? B:You're welcome.
新人教版高中英语选修2Unit 3 Using langauge-Listening教学设计
1． How is Hunan cuisine somewhat different from Sichuan cuisine?The heat in Sichuan cuisine comes from chilies and Sichuan peppercorns. Human cuisine is often hotter and the heat comes from just chilies.2.What are the reasons why Hunan people like spicy food?Because they are a bold people. But many Chinese people think that hot food helps them overcome the effects of rainy or wet weather.3.Why do so many people love steamed fish head covered with chilies?People love it because the meat is quite tender and there are very few small bones.4.Why does Tingting recommend bridge tofu instead of dry pot duck with golden buns?Because bridge tofu has a lighter taste.5 .Why is red braised pork the most famous dish?Because Chairman Mao was from Hunan, and this was his favorite food.Step 5: Instruct students to make a short presentation to the class about your choice. Use the example and useful phrases below to help them.? In groups of three, discuss what types of restaurant you would like to take a foreign visitor to, and why. Then take turns role-playing taking your foreign guest to the restaurant you have chosen. One of you should act as the foreign guest, one as the Chinese host, and one as the waiter or waitress. You may start like this:? EXAMPLE? A: I really love spicy food, so what dish would you recommend?? B: I suggest Mapo tofu.? A: Really ? what's that?
新人教版高中英语选修2Unit 4 Learning about Language教学设计
This section guides students to pay attention to the typical context of vocabulary use, helps students accumulate vocabulary around the key vocabulary of this unit, and uses the learned words and word chunks in different contexts to deeply understand their meaning and usage, so as to achieve the purpose of review and consolidation.The teaching design activities aim to guide students to pay attention to the typical context in which the target vocabulary is used, as well as the common vocabulary used in collocation, so that students can complete the sentence with correct words. In terms of vocabulary learning strategies, this unit focuses on cultivating students' ability to pay attention to collocation of words and to use word blocks to express meaning.For vocabulary learning, it is not enough just to know the meaning of a single word, but the most important thing is to master the common collocations of words, namely word blocks.Teachers should timely guide students to summarize common vocabulary collocation, such as verb and noun collocation, verb and preposition collocation, preposition and noun collocation, and so on.1. Guide students to understand and consolidate the meaning and usage of the vocabulary in the context, 2. Guide the students to use the unit topic vocabulary in a richer context3. Let the students sort out and accumulate the accumulated vocabulary, establishes the semantic connection between the vocabulary,4. Enable students to understand and master the vocabulary more effectivelyGuiding the Ss to use unit topic words and the sentence patterns in a richer context.
新人教版高中英语选修2Unit 4 Reading for writing教学设计
假定你是英国的Jack，打算来中国旅行，请你给你的中国笔友李华写一封信，要点如下：1．你的旅行计划：北京→泰山→杭州；2．征求建议并询问他是否愿意充当你的导游。注意：1.词数80左右(开头和结尾已给出，不计入总词数)；2．可以适当增加细节，以使行文连贯。参考词汇：故宫 the Forbidden City；泰山 Mount TaiDear Li Hua，I'm glad to tell you that 'm going to visit China.First，I am planning to visit Beijing，the capitalof China，where I am looking forward to enjoying the Great Wall，the Forbidden City and somebeautiful parks.Then I intend to go to visit Mount Tai in Shandong Province.I've heard that it is one ofthe most famous mountains in China and I can't wait to enjoy the amazing sunrise there.After that，I amalso going to Hangzhou.It is said that it is a beautiful modern city with breathtaking natural sights，among which the West Lake is a well- known tourist attraction.What do you think of my travel plan? Will you act as my guide? Hope to hear from you soon.
新人教版高中英语选修2Unit 4 Using langauge-Listening教学设计
The theme of the listening section is " talking about scenery and culture along a journey."The part is designed to further lead the students to understand Canadian natural geography and social environment, and integrated into the cultural contrast by mentioning the long train journey from Beijing to Moscow routes. On this basis, the part activates students related travel experience, lets the student serial dialogue, guides the student to explore further the pleasure and meaning of the long journey, and Chinese and foreign cultural comparison.The part also provides a framework for the continuation of the dialogue, which is designed to provide a framework for students to successfully complete their oral expressions, and to incorporate an important trading strategy to end the dialogue naturally.1. Help students to understand and master some common English idioms in the context, and experience the expression effect of English idioms.2. Guide the students to understand the identity of different people in the listening context, and finish the dialogue according to their own experience.3. Instruct the students to use appropriate language to express surprise and curiosity about space and place in the dialogue, and master the oral strategy of ending the dialogue naturally.1. Instruct students to grasp the key information and important details of the dialogue.2. Instruct students to conduct a similar talk on the relevant topic.
新人教版高中英语选修2Unit 5 Learning about Language教学设计
The purpose of this section of vocabulary exercises is to consolidate the key words in the first part of the reading text, let the students write the words according to the English definition, and focus on the detection of the meaning and spelling of the new words. The teaching design includes use English definition to explain words, which is conducive to improving students' interest in vocabulary learning, cultivating their sense of English language and thinking in English, and making students willing to use this method to better grasp the meaning of words, expand their vocabulary, and improve their ability of vocabulary application. Besides, the design offers more context including sentences and short passage for students to practice words flexibly.1. Guide students to understand and consolidate the meaning and usage of the vocabulary in the context, 2. Guide the students to use the unit topic vocabulary in a richer context3. Let the students sort out and accumulate the accumulated vocabulary, establishes the semantic connection between the vocabulary,4. Enable students to understand and master the vocabulary more effectivelyGuiding the Ss to use unit topic words and the sentence patterns in a richer context.Step1: Read the passage about chemical burns and fill in the blanks with the correct forms of the words in the box.
新人教版高中英语选修2Unit 5 Reading and thinking教学设计
The theme of this activity is to learn the first aid knowledge of burns. Burns is common in life, but there are some misunderstandings in manual treatment. This activity provides students with correct first aid methods, so as not to take them for granted in an emergency. This section guides students to analyze the causes of scald and help students avoid such things. From the perspective of text structure and collaborative features, the text is expository. Expository, with explanation as the main way of expression, transmits knowledge and information to readers by analyzing concepts and elaborating examples. This text arranges the information in logical order, clearly presents three parts of the content through the subtitle, accurately describes the causes, types, characteristics and first aid measures of burns, and some paragraphs use topic sentences to summarize the main idea, and the level is very clear.1. Guide students to understand the causes, types, characteristics and first aid methods of burns, through reading2. Enhance students’ ability to deal withburnss and their awareness of burns prevention3. Enable students to improve the ability to judge the types of texts accurately and to master the characteristics and writing techniques of expository texts.Guide students to understand the causes, types, characteristics and first aid methods of burns, through readingStep1: Lead in by discussing the related topic:1. What first-aid techniques do you know of ?CPR; mouth to mouth artificial respiration; the Heimlich Manoeuvre
新人教版高中英语选修2Unit 5 Using langauge-Listening教学设计
The theme of this section is to learn how to make emergency calls. Students should learn how to make emergency calls not only in China, but also in foreign countries in English, so that they can be prepared for future situations outside the home.The emergency telephone number is a vital hotline, which should be the most clear, rapid and effective communication with the acute operator.This section helps students to understand the emergency calls in some countries and the precautions for making emergency calls. Through the study of this section, students can accumulate common expressions and sentence patterns in this context. 1.Help students accumulate emergency telephone numbers in different countries and learn more about first aid2.Guide the students to understand the contents and instructions of the telephone, grasp the characteristics of the emergency telephone and the requirements of the emergency telephone.3.Guide students to understand the first aid instructions of the operators.4.Enable Ss to make simulated emergency calls with their partners in the language they have learned1. Instruct students to grasp the key information and important details of the dialogue.2. Instruct students to conduct a similar talk on the relevant topic.Step1:Look and discuss:Match the pictures below to the medical emergencies, and then discuss the questions in groups.
人教版高中地理选修1板块构造学说教案
【启发想象 】能否将刚才讲的内容用一个游泳动作形容一下？这好像蛙泳动作。我们大家一起做：熔岩冒出（双手合十向上）→推向两边（双手向两侧分开）→遇陆俯冲（双手往下）→重熔再生（双手相向合并向上）。【小结板书】二、海底扩张学说前面我们学习了两个假说，整理一下已知条件：事实证明大陆是在漂移的，如欧洲与美洲的距离在扩张，但是漂移的动力不足；海底是不断扩张的，有生长与消亡。能否在前人研究的基础上，提出更准确更合理的假设呢？一个新的理论诞生了，它是目前最盛行、最活跃的全球构造理论【板书】三、板块构造学说1．板块概念学生读书。【启发提问】板块“漂移”与大陆“漂移”的位置有何不同？学生回答。板块漂移是指岩石圈漂在软流层上，大陆漂移发生在地壳两层之间。【提问】板块是如何划分的？读图用半分钟记下六大板块的位置和名称（提示：按大洲和大洋名称记忆）。
人教版高中语文必修2《在马克思墓前的讲话》说课稿2篇
（二）、课前检测：1.课文从哪几方面介绍马克思的伟大贡献？具体介绍一下有哪些伟大贡献？2.概述课文的结构。此项设置主要是让学生熟悉课文，为下文揣摩语言打基础。“温故知新”。（三）、新课讲授：1.先引导学生完成一些语句的揣摩理解，然后师生共同归纳揣摩重点语句的方法。问题1：为什么说马克思“停止思想”“安静地睡着了”“永远地睡着了”？问题2：讳饰修辞手法的运用有什么作用？答案：表达了作者对马克思的哀悼与尊敬以及不忍再说，而又不得不说的沉痛心情。以上两个问题重在引导学生从重点句段入手揣摩语言。问题3：第三段是一个复杂的单句，它的句子主干是什么？冒号后面作为宾语的复指成分可以分为哪几层意思？“正像达尔文……一样”在句子中是什么成分？起什么作用？
在全省专精特新“小巨人”企业培育工作阶段总结会议上的讲话
在全省“专精特新”中小企业普及推广两化融合管理体系升级版标准，系统推进数字化转型，加快落地实施形成数字化管理的典型案例。在细分行业打造一批智能化生产、网络化协同、个性化定制、服务化延伸等业态模式创新典型的工业互联网标杆企业，引导“专精特新”中小企业依托工业互联网平台，综合运用数据采集与集成应用等技术，实现生产制造以及产品、工厂资产和商业的全流程优化。聚焦“专精特新”中小企业关键需求，推动建设一批智能制造服务平台，为“专精特新”中小企业提供专业化服务，加快信息技术集成应用，增强装备的可接入水平和装备间数据交互能力，支持“专精特新”中小企业建设智能车间。支持面向行业的工业互联网平台建设，大力推广网络协同制造、共享制造等新模式，支持“专精特新”中小企业开展智能制造能力成熟度评估，引导企业因地制宜开展智能制造，不断提升精益生产、精细管理和智能决策水平。
人教部编版道德与法制一年级上册玩得真开心说课稿
3.小结：玩的方式多种多样，我们还可以和家人、伙伴聊天，在自己喜欢参加的各种兴趣培训班中获得快乐，这也是玩。活动三：注意安全与文明，我们玩得真开心1.小游戏：“火眼金睛”这样玩好不好?说理由。PPT出示图1小学生在家里玩打火机。图2爷爷告诫站在走廊里的同学不大声喧哗。图3两个小孩儿举着特别大的玩具剑互相砍来砍去。图4妈妈正在做家务，我缠着妈妈和我玩电脑小游戏。2.看新闻报道“这样玩的后果很严重”，我们该怎么做呢?3.小结：玩得开心首先要注意安全，不做危险的游戏，不玩超过自己能力的游戏，在玩的时候要文明，注意不妨碍他人。活动四：合理安排有节制，我们玩得真开心1.听故事：《兔兔放学回家了》听了这个小故事。讨论：你觉着兔兔这么做好吗?要是你怎么做?(不能光顾着玩，忘了写作业。看动画片、玩电脑小游戏的时候，时间不能太长)2.帮帮忙：想一想我们玩时还有没有不合适的方式，应该注意什么，怎么解决呢?3.小结：我们还要注意健康，合理安排学习与玩的时间，做到有节制的开心玩。
