
商业活动、人口迁徙、教育活动是文化传播的主要途径。随着科学技术的不断进步,文化传播的手段也越来越多样,越来越先进。现代文化传播已经不仅限于这些,传播的媒介越来越多。经历了口语、文字、印刷、电子和网络等发展阶段。二、大众传媒:现代文化传播的手段1、 传媒:传播的媒介2、 发展:口语――文字――印刷――电子――网络3、 现代传媒包括:报刊、广播、电视、网络、杂志、书籍、手机、电子读物等各种现代传媒的作用各具特色,各有优点。(学生讨论并畅谈各自的优缺点)归纳:新的传媒的出现,并不意味着旧传媒的消失,各种传媒都在文化传播中发挥着重要的作用。传媒的真正开始面向大众传递信息,是以印刷媒体的推广为标志的。如今,依托电子技术、微电子技术、光纤通信技术、网络技术、多媒体技术等现代信息技术,大众传媒能够最大程度地穿越时空局限,汇集来自世界各地的信息,日益显示出文化传递、沟通、共享的强大功能,已经成为文化传播的主要手段。

(一)、生活中的文化传播◇课堂探究:(1)旅游归来,介绍异国他乡的风俗人情、奇闻趣事;阖家团聚,高谈阔论各自的所见所闻;独居一室,打开收音机收听节目……这些现象具有哪些共同特点?生活中还有哪些现象属于文化传播?(2)你能归纳出文化传播主要有哪几种方式吗?◇探究提示:(1)这些现象都属于文化传播,通过这些活动传递知识、信息、观念、情感和信仰等。生活中朋友聚会、参加娱乐活动、在家上网看电视等,都属于文化传播。(2)文化传播主要方式有:商业活动、人口迁徙、教育、文化娱乐活动等。1.文化传播的含义文化交流的过程,就是文化传播的过程。那么何为文化传播?人们通过一定的方式传递知识、信息、观念、情感和信仰,以及与此相关的所有社会交往活动,都可视为文化传播。

◇小辞典:绿色阅读随着知识经济时代的到来,全球化信息浪潮正铺天盖地席卷而来。尤其足随着我国加入世贸组织由梦想变为现实,同国外进行频繁而广泛的经济文化交流,在所难免。在大量文化信息面前,就像物质生活中倡导绿色食品一样,对于精神食粮,也应该倡导绿色阅读。绿色阅读,是一种无污染的有利于人健康文明生活的阅读。文化就像大自然那种绿色带给我们永久愉悦一样,它是高科技竞争中源源不断地给我们充电的高效营养库,是一个沙漠中穿行人身心交瘁时望到的一片绿洲,是一个人葆有的、没有受到任何污染的、永远都清如许的“半亩方塘”。◇课堂练习:在我国,必须大力倡导“爱国守法、明礼诚信、团结友善、勤俭自强、敬业奉献,的基本道德规范。这些基本道德规范()①是我国社会主义文化建设的重要内容②是我国社会主义社会的重要特征③是我国社会主义道德的重要体现④是社会主义经济建设的唯一精神动力

世界观、人生观、价值观是人们文化素养的核心和标志。一个人的世界观、人生观、价值观是在长期的生活和学习过程中形成的,是各种文化因素交互影响的结果。世界观、人生观、价值观一经形成,就具有确定的方向性,对人的综合素质和终身发展产生深远而持久的影响。◇课堂探究:(1)你能补充一两个定居海外的华裔在生活方式和习俗方面仍然表现出受我们民族文化影响的事例吗?(2)能否谈谈你阅读这段话时的感悟,并用自己的理解说明文化对人的影响力?◇探究提示:(1)启发同学们搜集材料,了解历史上或现实生活中海外华侨的生活方式受中华民族文化影响的具体事例。(2)通过阅读这段话,可以感受到,一段丰富的人生经历、一份令人心动的情感、一种远大的理想、一种催人奋进的力量,会深深地影响着人的发展。

3、文化是人们的一种素养(1)人的文化素养是在社会生活、实践中形成的。每个人所具有的文化素养,不是天生的,而是通过对社会生活的体验,特别是通过参与文化生活、接受知识文化教育而逐步培养出来的。文化素养的形成,离不开生活、实践和教育。人们在社会实践中创造和发展文化,也在社会生活中获得和享用文化。(2)人的文化素养表现在日常言行中。教师活动:引导学生阅读教材7页“公交车漫画”材料,并思考所反映的问题学生活动:积极思考并讨论问题教师点评:人们的精神活动离不开物质活动,人们的文化素养总是要通过他在日常生活中的言行、在社会实践活动中的表现等表现出来。我们通过观察人们的社会行为,就可以从中透视人们的精神世界和精神生活。4、文化的传承和发展离不开物质载体。社会文化和精神产品离不开物质载体,一个时代的文化和精神产品,往往是这一时代社会发展轨迹的反映。

另一方面,文化素质影响公民政治权利的行使。随着民主和法制建设的发展,人们为了参与政治生活,需要更高的文化素养。文化水平提高了,人们受到的教育、接受的信息就越多,活动的领域就越广,民主法制和权利意识就越强,这些都会影响人们的民主素质和民主水平,使人们更好地进行政治参与,行使民主权利。(2)文化与国际政治相互交融,成为当代国际政治斗争的重要内容。随着世界多极化的发展,奉行霸权主义的国家,借助文化渗透的方式,竭力推销自己的价值观念,企图削弱和取代别国的民族文化,以推行强权政治。这使世界范围内反对文化霸权主义的斗争,成为当代国际政治斗争的重要内容。文化已经成为进行政治斗争、国际斗争的重要形式之一。对文化市场的争夺不仅仅是争夺票房价值、争夺经济效益,更主要的是对受众对象的争夺,对受众注意力这种特殊的稀缺资源的占有,以及在此基础上对舆论的控制与引导。因此,失去文化市场就意味着失去政治优势,意味着政治影响力的边缘化乃至萎缩或丧失。这一点,从目前世界正在进行的空前规模的“文化战争”,可以看得非常清楚。

Listening and Speaking introduces the topic of “how to save endangered wildlife and help wildlife in their neighborhood.” Due to the continuous deterioration of the living environment, a large number of wild animals are always facing the threat of endangered or extinction. Listening and speaking period enables students to understand the fact and reason why wild species are disappearing from the earth at an amazing speed, and realize that human beings ought to enhance the awareness of protecting wild species as soon as possible.Listening and Talking introduces the theme of " how to help wildlife in Ss’ neighborhood.". Now there are many volunteers who spontaneously protect wild animals, carry out various activities according to local conditions, and contribute their own strength to local animal protection with practical actions. Middle school students are also enthusiastic participants. They organize activities in their spare time, and take this opportunity to make friends, broaden their horizons, cultivate team spirit and communication skills. This section describes a bird watching activity organized by several middle school students of Bird watching Club. It aims to stimulate students' interest, improve their understanding of bird watching activities, and use the language structure of “being used for; in order to, so as to, to, so that, in order that ” to express the purpose for communication and discussion.1. Guide students to understand the content of listening texts in terms of using visuals to predict content.2. Cultivate students' ability to guess the meaning of words in listening; discuss with their peers how to save endangered wildlife and help wildlife in their neighborhood.3. Instruct students to use functional sentences of the dialogue such as “I am concerned about…” “what do you know about the endangered animals in…" and so on to talk about one of the endangered animals.

1. 标题首先根据海报的特点、格式写明标题。海报中往往把内容作为大标题。例如: Save the earth, Save the birds。2. 正文部分不同的海报其正文部分的侧重点不同。对于介绍性的海报, 首先要引出话题, 其次列出原因, 最后是总结。对于宣传类的海报, 要写明具体内容, 如: 活动内容, 地点以及参加活动的注意事项, 主持或举办单位等。1. 图片: 要选择引人注目的图片, 与主题要相关, 色彩明亮。话题句式 1. It is a treasure of our country. 它是我国的国宝。2. Believe it or not, at present only several thousand pandas exist in the world. 信不信由你, 目前世界上仅现存几千只熊猫。 3.It’s because of human activities that tigers are endangered. 正是因为人类的活动, 老虎处于濒危的状态。4. Many wild animals are in danger of dying out. 很多野生动物面临着灭绝的危险。 5. The government has taken effective measures to protect them. 政府已采取有效的措施来保护它们。6. People should raise the awareness of the protection of wild animals. 人们应该提高保护野生动物的意识。 7. It’s amazing that there are merely less than 1, 000 finless porpoises living in China. 非常令人吃惊, 目前中国仅有不足1 000只江豚。

Listening and Speaking introduces the topic of “ask about online habits”. Many middle school students have been surfing the Internet for many years, but what they do with the Internet and how much time they spend every day may not be very clear to themselves, nor to other students. This section allows students to investigate their peers' Internet use, which is conducive to their mutual understanding and understanding of the Internet. It can also help them reflect on their own online behavior, learn from other people's good online habits, and get rid of their bad online behavior.The listening text of this section is an investigation interview. The investigators interview specific groups with the same questions to obtain information, so as to understand their views, practices or attitudes on this issue. There are two specific questions: “how much time do you spend online every day? What do you usually do online?”. The answers of the three respondents provide rich and different information, and achieve the purpose of the investigators. The oral discourse structure of survey interviews generally includes greeting and explaining the purpose of the interview, presenting the interview questions and the respondents' answers. Listening and Talking introduces the theme of “choosing the right application ". Listening text is a conversation between Laura and Xiao Bo. In this part of listening, “oink”; “piggy bank” may cause the students' hearing comprehension limitation. Oink refers to sound word and pig's sound. So, add some oink to my piggy bank is often used to describe "making a little money".1. Guide students to understand the content of listening texts in terms of listening for definitions.2. Cultivate students' ability to define words and understand an investigation interview.

Paragraph 3. Jan decided to start an IT club to teach old people how to use computers and the Internet. Paragraph 4. Jan has started taking online classes to learn more about how to use the Internet to make society better. Paragraph 5. Jan’s life has been greatly improved by the Internet. Step 5: Critical thinking:(1)How do you arrange your time spent on study and the Internet? Is it reasonable? I usually surf the Internet using my mobile phone for only an hour after class, and it is reasonable for me.(2)What are your online activities? Are they safe? I chat with my friends, read news and play games. I never give away my private information so I think they are safe.Step 4: summary Much has been written about the wonders of the World Wide Web. There are countless articles (1)______(tell) us how the Internet has made our lives more convenient. But the Internet has done a lot (2)_____(much) for people than simply make life more convenient. People’s lives (3) _________________(change) by online communities and social networks so far. Take Jan for example, who developed a serious illness that made her (4)_____(stick) at home with only her computer to keep (5)___(she) company. She joined an online group (6)______ she could share problems, support and advice with others. She considered the ability to remove the distance between people as one of the greatest (7)_______(benefit). She was so inspired (8)____ she started an IT club in which many people have been helped. She has started to learn more about how to use the Internet to make society better. Her next goal is to start a charity website to raise money (9)___ children in poor countries. Jan’s life has been (10)______(great) improved by the Internet. Step 5 Homework:Review what we have learned and find out the key language points in the text.

This teaching period mainly deals with grammar: The past participle is used as attributive and objective complement.1. Guide students to review the basic usages of the past participle used as attributive and objective complement.2. Lead students to learn to use some special cases concerning the past participle used as attributive and objective complement flexibly.3. Strengthen students’ great interest in grammar learning.1. Help students to appreciate the function of the past participle used as attributive and objective complement.2. Instruct students to write essays using the past participle used as attributive and objective complement.Step1:温故而知新。Analyze the underlined phrases and then sum up the common usages of the past participles.1.(教材P41)They had castles built(build) all around England, and made changes to the legal system.2.(教材P42)They use the same flag, known(know) as the Union Jack,...3.(教材P42)Judy and I had our car parked(park) in an underground car park near Trafalgar Square, where we could get our car battery charged(charge).Common points: f the past participle used as attributive and objective complement.Step 2:过去分词作定语时的意义1.及物动词的过去分词作定语,在语态上表示被动;在时间上,常表示动作已经发生或完成,有时也不表示时间性。Our teacher watched us doing the experiment and gave us a satisfied smile at last.我们的老师看着我们做实验,最后给了我们一个满意的微笑。The plan put forward at the meeting will be carried out soon.会上提出的计划将很快被执行。2.不及物动词的过去分词作定语,它不表示被动意义,只强调动作完成。Many little kids like gathering fallen leaves in the yard.

Features of languages1.Finally, in the 20th century, the southern part of Ireland broke away from the UK, which resulted in the full name we have today: the United Kingdom of Great Britain and Northern Ireland.该句是一个复合句。该句主句为:the southern part of Ireland broke away from the UK;which resulted in the full name we have today为which引导的定语从句代指前面整句话的内容,we have today为定语从句修饰先行词name。译文:最后,在20世纪,爱尔兰南部脱离英国,这导致了我们今天有的英国的全名:大不列颠及北爱尔兰联合王国。2.Almost everywhere you go in the UK, you will be surrounded by evidence of four different groups of people who took over at different times throughout history.该句是一个复合句。该句主句为:you will be surrounded by evidence of four different groups of people;其中Almost everywhere you go in the UK为让步状语从句; who took over at different times throughout history为定语从句修饰先行词people。译文:几乎无论你走到英国的任何地方,你都会发现历史上有四种不同的人在不同的时期统治过英国。3.The capital city London is a great place to start, as it is an ancient port city that has a history dating all the way back to Roman times.该句是一个复合句。该句主句为:The capital city London is a great place to start; as it is an ancient port city that has a history dating all the way back to Roman times.为原因状语从句;dating all the way back to Roman times为现在分词短语作定语修饰history。

choir memberspeople to run food stands people to sell festival ticketspeople to sell music CDspeople to set up equipmentmusical performersStep 2: Listen to the announcement again and answer the questions. ? 1. What kind of songs will Grace Davis sing at the festival?? 2. Who can try out as a performer?? 3. What can those who think they do not have musical talent do?? 4. How can students volunteer to take part?? Talking about preferences:? Would you prefer doing ..?? What would you prefer to do?? Would you rather do .... or ….?? What would you rather do?? I'd prefer .... to ..? I'd rather have ... than .. Step 3: Speaking ProjectWork in groups. Role-play the conversation or make a new one.? Debbie: Where have you been? You missed the announcement about the music festival.? John: I was at the doctor's office. Music festival?? Frank: Yes, it's going to be next month on the school sports field. John, you can play the piano. How about playing it at the festival?? John: Well, I'd rather play the violin. I can play Liang Zhu.? Frank: Wow! Sounds good. What about you, Debbie? ? Debbie: Actually, I don't have much musical ability. I'd prefer just to help out with the crowds.? Frank: You can sell tickets or work at a food stand.? John: So can I assume that the aim of the festival is to raise money?? Debbie: Yes. All of the money will go to charity.

1. Get basic information about Eric; read deeply to understand the history and development of the virtual choir.2. Understand what the function of the virtual choir is and how to make a virtual choir.3. Understand the meaning of some languages in the context of the text through question guidance, such as “Many people do not have close friends or contacts who have the same interest in music.” and so on.Step 1 Leading-in1. Answer the following questions.Q1:Do you know the Apps like Tik Tok and Quick Hand?Q2: Do you want to make a Tik Tok video or a Quick Hand video?2. Play a Tik Tok video Step 2: Understanding the title Q1:What does the title mean ?Q2: Is the article a narration or exposition? Why? Q3: Can you change the title ? If you can, what is the title?Step 3: Scanning the whole text and getting the basic information1. Answer the following questions.Q1:Who came up with the idea for a virtual choir?Q2: Where did Eric studied the musical composition?Q3: What is his song?2. Find the main idea of each paragraph3. Deal with some new words.Step 4: Reading carefully to get detailed informationPara 1 How to make a virtual choir1. PreparationA. tools: a virtual camera; an Internet connectionB. hero/heroin: friends or some individuals who have the same interests2. Process

The joke set her crying.这个玩笑使她哭起来。Step 5 ReadingActivity 31. Students read the small text in activity 3. The teacher provides several small questions to check whether students understand the content of the text and the ideographic function of the -ing form in the text.*Where are those people?*Why did Dr Bethune come to China?*How did he help the Chinese people during the war?*What did Chairman Mao Zedong say about him?2. Ss try to rewrite some sentences using the -ing form. Then check the answers. When checking the answers, the teacher can ask different students to read the rewritten sentences and give comments.Answers:1. he became very interested in medicine, deciding to become a doctor.2. …after hearing that many people were dying in the war.3. Helping to organise hospitals, he taught doctors and nurses, and showed people how to give first aid./ He helped to organise hospitals, teaching doctors and nurses, and showing people how to give first aid.4. …praising Dr Bethune as a hero to be remembered in China.Step 6 PracticeActivity 4Students complete grammar activities 2 and 3 on page 69 of the workbook.Step 6 Homework1. Understand and master the functions and usage of the -ing form;2. Finish the other exercises in Using structures.1、通过本节内容学习,学生是否理解和掌握动词-ing形式作宾语补足语语和状语语的功能和意义;2、通过本节内容学习,学生能否正确使用动词-ing形式描述人物的行为、动作及其经历;3、通过本节内容学习,学生能否独立完成练习册和导学案中的相关练习。

The price is the same as(the price was)before the war.价格与战前相同。(4)定语从句中的“关系代词+助动词be”可以省略。The ticket(that/which was)booked by his sister has been sent to him.他妹妹订的那张票已送到了他那里。Step 5 PracticeActivity 3(1) Guide students to complete the four activities in the Using Structures part of exercise book, in which activities 1 and 2 focus on ellipsis in dialogue answers, activity 3 focus on signs and headlines, two typical situations where ellipsis is used, and activity 4 focus on ellipsis in diary, an informal style.(2) Combine the examples in the above activities, ask students to summarize the omitted situations in groups, and make their own summary into a poster, and post it on the class wall after class to share with the class.(This step should give full play to the subjectivity of students, and teachers should encourage students to conclude different ellipsis phenomena according to their own understanding, they can conclude according to the different parts omitted in the sentence.)Step 6 Homework1. Understand and master the usages of ellipsis;2. Finish the other exercises in Using structures of Workbook.1、通过本节内容学习,学生是否理解和掌握省略的用法;2、通过本节内容学习,学生能否根据上下文语境或情景恢复句子中省略的成分,体会使用省略的效果;3、通过本节内容学习,学生能否独立完成练习册和导学案中的相关练习。

This lesson aims at making a poster about protecting wildlife after reading some posters. During reading students are guided to understand the content and try to summarize the posters with one sentence. Then students are guided to try to make a poster about protecting wildlife.1. Read the two posters and try to understand the summary sentences.2. Look at the two posters and try to understand what emotions they express.3. Try to summarize the features of posters4. Try to make a poster about wildlife.1. Look at the two posters and try to understand what emotions they express.2. Try to summarize the features of posters3. Try to make a poster about wildlife.Step 1 Lead inLook at the the posters on the textbook and ask:Which emotions do the posters communicate ?Step 2 Read the poster and answer the questions.1. What do you think of the animals in the poster on the left ?I think it is frightening and ugly.2. Why do we should protect the ugly animals ?All species--the good, the bad, and the ugly-- should be treated equally.The world needs all kinds--without variety, our planet cannot survive.3. Why are billions of trees being cut down every year ?To make paper for humans.4. What result will be lead to after the trees are cut down ?A lost of animal homes are being destroyed./The habitat of wildlife is being destroyed.Step 3 Find the feature of posters1. What does each poster use to stir up emotions ?On the left, it makes us a little frightened and it looks a little ugly, but it can activate our curiosity--What is it? And What is wrong with it?On the right, it makes us feel a little sad and want to protect them.

2.表示现阶段正在进行的被动动作(该动作在说话的瞬间未必正在进行)。Many interesting experiments are being carried out these days.(说话时,并不一定正在进行)3.表示一种经常性的被动行为,常和always,constantly 等表示频度的副词连用,这种用法常常带有赞扬或厌恶的感情色彩。He is always being praised by the leader.4.表示按计划或安排主语将要承受谓语动词所表示的动作(仅限于少数及物动词)。A party is being held tonight.Step 4 Special cases1.像take care of, look after, talk about, think of等动词与介词构成的短语用于现在进行时的被动语态时, 其中的介词不可省略。The ways to stop illegally hunting are being talked about. 2.可与部分情态动词连用,表示对正在发生的事情的推测。She may be being punished by her mother.3.有时可表示按计划或安排将要进行的一个被动动作。A celebration is being held this weekend for his success.4.某些表示“状态、心理活动、存在”等的动词,如have,want,need,love,一般不用现在进行时的被动语态,而常用一般现在时的被动语态。With the population increasing,more land is needed.5.“be+under/in+n.”可表示现在进行时的被动意义。My computer is under repair.=My computer is being repaired.

The activity topic of this section is "report an ongoing event", and the structure is the passive voice of present continuous tense. Rare wild animals are suffering from large-scale poaching, and species are on the brink of danger. Rescue operations are underway. "Being" and "suffering" are the meanings of the present progressive passive voice.The usage of present progressive passive voice is of great importance in writing a good discourse and appreciating some difficult language items, so it is vital to master it and use it flexibly in a context.1. Motivate Ss to deepen the understanding of the usage of present progressive passive voice in a fixed context.2. Enable Ss to master the usage of present progressive passive voice and use it flexibly in a context.3. Lead Ss to construct sentences or appreciate sentences used master it and use it flexibly in a context.1. Help students to appreciate the function of the usage of present progressive passive voice in a sentence2. Instruct students to write essays using the proper usage of present progressive passive voice.Look at the picture and tell me what are workers doing? What is the house being done?

The listening and speaking part aims at how to protect and help endangered animals by listening, speaking and talking about the facts and reasons. This lesson analyzes the decreasing clause of Tibetan antelope population and the measures of protecting Tibetan antelopes. So students can be guided to learn to analyse the title and use different reading skills or strategies, like scanning, skimming and careful reading.1. Read quickly to get the main ideas and the purpose of going to Tibetan; read carefully to understand what the author see and think.2. Understand the sentences of the present continuous passive voice such as “Much is being done to protect wildlife.” and the inverted sentence “Only when we learn to exist in harmony with nature can we stop being a threat to wildlife and to our planet.”3. Enhance the awareness of protecting wildlife.4. Cultivate the reading methods according to different materials.1. Read quickly to get the main ideas and the purpose of going to Tibetan; read carefully to understand what the author see and think.2. Understand the sentences of the present continuous passive voice such as “Much is being done to protect wildlife.” and the inverted sentence “Only when we learn to exist in harmony with nature can we stop being a threat to wildlife and to our planet.”3. Cultivate the reading methods according to different materials.Step 1 Leading-inWatch a video about elephants and whales and then ask:Why are they endangered ? They are killed/hunted
PPT全称是PowerPoint,LFPPT为你提供免费PPT模板下载资源。让你10秒轻松搞定幻灯片制作,打造⾼颜值的丰富演示文稿素材模版合集。